As I sit at my desk eating my sushi with chopsticks…..I start thinking if this is really just a marketing thing- like fortune cookies. Yes, I know sushi is a Japanese food….but what if it's all just made up? Seriously.
What if someone saw how gullible we as Americans can be and decided to take advantage of our "fragile" minds. If you think about it….it's great marketing because it creates a great many upsells.
You "create" sushi so now the upsells are limitless!
-chopsticks- you can buy the disposable ones which means that you will forever toss them and purchase new ones, therefore generating even more business. The other option would be to buy the "fashionable" chopsticks that come in many different styles, textures, and lengths. Most of these also come along with carrying cases of some sort and can be personalized etc…. So now you have higher priced chopsticks that will require artisan skill- this now makes them "hand made" which we all know means more $$$
-fish- the demand for fish, not just any fish….FRESH fish is always there. As a result, we purchase more fish. Since it has a timeframe in which it needs to be delivered in order to still be edible, it must move quickly. Therefore…..shipping companies and fisheries bank tons.
-sushi restaurants- They're everywhere! Need I say more on this one?
-sushi accessories- recently at a local store, I saw a sushi making kit. So a whole kit put together for someone who wants to make sushi at home. Great marketing work here. It even comes with soy sauce and wasabi(which are 2 more great upsells)
-Asian-Inspired Decor- for those who want the restaurant feel at home…..there's decor to liven up your home. The decor doesn't just stop at the dining table…..there are bedspreads, shower curtains, wall hangings, vases, trinket boxes, etc…..the list goes on.
I know this sounds maniacal, but when it gets down to it….it's true.
I stopped believing long ago(when I was about 10 and found out that fortune cookies don't come from China) that anything originates from somewhere unless I'm told by someone who actually comes from the "country of origin"(or I've visited) that it's a regularly existing item. It's all marketing when you add a country name to anything. You can buy Lipton Green Tea for a few dollars, but then buy "Real Chinese Tea" at a tea shop for $30(even if it was grown in upstate New York).
Enough of my ranting and raving about origin branded items. The news is already doing a great job of making me paranoid, but I'll save that rant for another time.